The Bend, Oregon, law firm, Karnopp Petersen, LLP, wanted to stand out from competition and the conventional, somewhat dry, law firm advertising. The firm had been in business in Bend for more than 75 years and had recently transitioned leadership from senior founders to a younger, more engaged team of partners. During this time, Bend, too, had blossomed into a well-known outdoor mecca and its youthful, or young-at-heart, vibe caught the attention of Entrepreneur Magazine which crowned the city as the next great entrepreneurial hub. BMG helped breathe new life into the brand by creating an ad campaign positioning the firm as the wingman for today’s forward thinking companies. The campaign featured long-time clients who represented the region’s most admired business leaders and entrepreneurs, including Gary Fish of Deschutes Brewery.