Pacwest Homes is a high-end, custom homebuilder in Central Oregon. The company had built several unbelievable dream homes to showcase in the annual Central Oregon Builders Association Tour of Homes, an elite competition that pits the best-of-the-best against each other every year. To distinguish itself from competition, Pacwest wanted to create something that would feature the company and its award-winning homes while being part of the Tour of Homes directory published by the Bend Bulletin.BMG created a glossy brochure with stunning photos of each
BMG created a glossy brochure with stunning photos of each Pacwest feature home on the Tour. It also highlighted Pacwest’s services and numerous past awards. Since the cost was expensive to print, Pacwest sold the final two pages of the six-page brochure as advertising space to high-end Pacwest partners, such as landscapers and custom cabinet builders. The idea cut production costs in half, making the piece affordable and a first-ever for the Tour.