Nike SM&S Playbook

Our digital expertise enables BMG to expand traditional communication to compelling digital storytelling.  For instance, BMG converted Nike’s manufacturing sourcing standards and policies into an engaging interactive website that helped educate and inform worldwide suppliers on sustainability guidelines and factory processes. It was highly visual with icons and imagery to help easily explain these processes to suppliers whose native language isn’t English.  In addition,  the site included an interactive tools page that let suppliers quickly find the required forms and information needed for each stage of the process.