Bell Marketing began working with Voyager Sopris Learning on their successful I AM MORE ad campaign. Voyager Sopris was so happy with the results of that campaign, they brought Bell Marketing on board for an ad campaign to promote LETRS.
LETRS is a comprehensive professional development curriculum that responds to the growing need for high-quality support for literacy educators. LETRS prepares educators for the challenging work of teaching literacy.
Bell Marketing provided an ad campaign that introduced a fresh approach to educator training with unique visuals and the beginning of a brand icon hierarchy to help explain the product. As part of the campaign, Bell Marketing drafted brand and product copy, brand messaging, designed a series of full-page ads for national trade publications, and banner ads.
The Champion Change advertisement was awarded an Award of Excellence in one of the most important education trade magazines for the company, District Administration.