Voyager Sopris Learning needed a fresh, new marketing campaign, for LANGUAGE! Live, a comprehensive digital literacy program. The company’s past work was very technology focused and lacked emotional appeal. Voyager Sopris asked BMG to find a way to connect emotionally with the teachers and students who use the product every day.
BMG presented I AM MORE, a branding strategy that both described the students who use the product as well as the product’s ability to do more for a school than competitive solutions. It was created as an emotional appeal to see these struggling students and the dedicated teachers who serve them for more than their limitation but for the potential hidden within. The campaign included brand positioning, brand message development, product copywriting, full-page ad design for national trade publications, banner ads, website design and art direction, digital content planning, marketing promotional strategy/planning, and video script writing.
The I AM MORE campaign was so successful that Voyager Sopris Learning began elevating the campaign to a branding direction for the whole company.
Our digital expertise enables BMG to expand traditional communication to compelling digital storytelling. For instance, BMG converted Nike’s manufacturing sourcing standards and policies into an engaging interactive website that helped educate and inform worldwide suppliers on sustainability guidelines and factory processes. It was highly visual with icons and imagery to help easily explain these processes to suppliers whose native language isn’t English. In addition, the site included an interactive tools page that let suppliers quickly find the required forms and information needed for each stage of the process.
AIM Health began with a templated site but needed more than the template could provide. Things like online scheduling, access to the patient portal, and better SEO. BMG created a new website designed to demonstrate the friendliness and ease of the clinic. The focus was on patients and their experience by showcasing images of the physicians hugging their patients and testimonials front and center.
“Suzanne has her finger on the pulse of what’s working in marketing, what’s popular, what’s eye catching right now. I think she has a good sense of what’s new and fresh. Her expertise and the people she works with, the designers, they have a youthful vibe that makes AIM Health look more current and up to date.
AIM Health is located in Portland, and I thought it would be challenging working with someone based in Bend, but Suzanne was very accommodating. Working with Suzanne was a refreshing, fun experience. She’s really approachable and she knows what she’s doing.”